Prior to Motorola, Ruben led the European Brand and Design studio for Whirlpool. Throughout his tenure with Motorola, Ruben has held leadership roles in Design directing multidisciplinary teams across the globe in innovation, research, development and design for a variety of key products and franchises including most recently serving as Head of Design.

He holds multiple design awards and has been instrumental in defining strategies that have driven Moto product designs since joining the company in 2005. Throughout his career, Ruben has led successful design teams in Europe, Asia and the Americas allowing him to gain experience in key global markets and a broad consumer view towards design and brand development. In this role, Ruben and his team are responsible for understanding the customer journey through Research, integrating their voice into product development, defining our product positioning and communication strategies through Product Marketing, and creating channel partner and customer facing assets to communicate the value of our products. Ruben leads Customer Experience for our Mobile Business Group. Sergio holds an MBA from the University of Chicago, a postgraduate degree from the Fundação Getúlio Vargas (FGV), and bachelor’s in Engineering from the University of São Paulo’s Escola Politécnica.ĭownload (Subject to our terms and conditions) Sergio also held leadership positions at IBM and Booz Allen Hamilton. leading the Strategic Planning and Companion Products businesses for the Americas region. Previously, he spent three years in the U.S. With his guidance, Brazil, Chile, Mexico, Argentina, Colombia and Peru, reached a solid #2 position in market share across Latin America. Besides his global role, he is acting as senior vice president and general manager for MBG Latin America, responsible for the business strategy for all operations in the region. Sergio’s redefined business strategy has put the Company back on track, with many regions seeing significant market growth.

Under Sergio’s leadership, the Company has returned to profitability with 5 consecutive quarters of growth realized over the course of his tenure. As a 20-year veteran of Motorola, Sergio has held various leadership roles within the Company. In this role, Sergio leads all facets of Lenovo’s Mobile business, including R&D, product, sales, strategy, and supply chain, across global markets. Sergio was appointed Lenovo MBG co-president and Motorola chairman and president in February 2018.

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